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MessagePosté le: Lun 17 Sep - 04:37 (2018)    Sujet du message: e it did for Peyton Manning many y Répondre en citant

NEW YORK, N.Y. - Forget slapstick and sex in Super Bowl ads: This year, serious was the name of the game.Nationwide ran an ad on preventable childhood death. Carnival struck a sombre note with a voiceover by John F. Kennedy speaking lyrically about the sea. And a public service announcement by coalition No More depicted a chilling 911 call from a battered woman to demonstrate the terror of domestic abuse.Other advertisers had positive, albeit equally serious themes: McDonalds said it would let some customers pay with acts of kindness, Coca-Cola showed online negativity and bullying turning positive and Procter & Gambles ad for its Always feminine products brand tried to redefine what it means to do things like a girl.Its a shame there arent any commercials for antidepressants because these commercials make me want some, said Jon Early, who was watching the game in New York with friends. Football is supposed to be an escape.The serious tone is an effort to win over Americans who have a lower tolerance for crass ads with an overuse of sexually explicit themes and sophomoric humour. They also have short attention spans these days, thanks to the bite-sized communication of social media.The serious spots were a continuation of a trend that started last year when advertisers shied away from the tactics that had been commonplace during Super Bowl. The difference this year is that many of the serious ads had an overarching message to live better, think better and be better.With 30-second ads costing $4.5 million for the chance to market their brand to 110-plus million Americans, advertisers were trying to stand out by marketing socially conscious messages. In the process, they hoped to boost the image of their brands.The Super Bowl reflects whats happening in the country, said Tim Calkins, a marketing professor at the Kellogg School of Management at Northwestern University. Maybe in the country today were a little more reflective and a little more pensive.SERIOUS TONEA Microsoft ad with a voiceover by rapper Common told the story of Braylon ONeill, a boy who was born missing the tibia and fibula bones in both of his legs so he had to learn to live with prosthetic legs developed by Microsoft.The ad struck some similar notes with Toyotas Camry ad, which featured Paralympian Amy Purdy, who also has prosthetic legs snowboarding and dancing set to a speech by Muhammad Ali that ends Ill show you how great I am.Some serious ads bordered on sober. Nissan returned to the Super Bowl after 18 years with an ad featuring the story line of an up-and-coming race driver and his wife struggling to balance work and raising their son. In a jarring detail that many on social media pointed out, the ad was set to Cats in the Cradle by Harry Chapin, who was killed in a car crash.And a Nationwide ad showed a boy riding a school bus and lamenting hell never learn to fly, or travel the world with my best friend, or even grow up, because he died in an accident. The ad was aimed at stopping preventable childhood accidents, but Charles Taylor, marketing professor at the Villanova School of Business in Pennsylvania, said it received the most negative response from his ad viewing panel.Its just playing with fire focusing on an adolescents death in the context of the Super Bowl, he said.POSITIVE BUT SERIOUSOther advertisers tried to implore people to do positive things.In apparent commentary on how heavily food companies market to Americans, Weight Watchers Super Bowl debut ad showed pizza, doughnuts in large portions with an ominous voiceover saying You gotta eat, right? A tagline said Weight Watchers can help members take control.But it didnt resonate with all viewers, many of who were at Super Bowl parties eating snacks. Some people are saying it made them want to eat more than anything, said Villanovas Taylor.Meanwhile, fast food chain McDonalds announced it will randomly select customers who can pay for their food with acts of goodwill, such as calling their moms and telling them they love them as part of a Valentines Day promotion that starts Monday.Humour IN BETWEENNot all ads were serious, though.Nationwides other ad showed Mindy Project star Mindy Kaling walking around New York believing she is invisible and doing scandalous acts, including sitting naked in Central Park and going through a car wash. Then, she tries to kiss actor Matt Damon, but as it turns out, he can see her. The idea is Nationwide doesnt treat customers like theyre invisible.Naomi Zikmund-Fisher, a psychotherapist watching the game in Ann Arbor, Michigan, said the ad appealed to her. It sucked you in as a plot and then ruined it for her, she said.Another ad scored early. Chevrolets spot before kickoff appeared to be a live game feed that turned into static and a blank screen, shocking some viewers. Chevrolet used the trick to show that its Colorado truck has 4G LTE Wi Fi, allowing for live game streaming in the truck.That one got all of our attention, said Kirin Jessel, who watched the game with co-workers in Oakland, Calif. We were thinking Oh my God, whats happening. Custom Seattle Seahawks Jerseys . Casey Janssen was placed on the 15-day disabled list Sunday due to a strain in his left abdominal area and lower back. Sebastian Janikowski Jersey . The deal will pay Hainsey $3 million for the 2014-15 and 2015-16 seasons and $2.5 million in 2016-17. http://www.seahawksauthenticofficialonline.com/authentic-dontae-johnson-jersey.html . Costa Rica followed up its wins over Uruguay and Italy by holding England to a dour 0-0 draw on Tuesday, enough to finish first in Group D. Rashaad Penny Seahawks Jersey . Canada will host Japan in a World Group first-round match in 2015. It will be a rematch of their first-round clash last year when Japan defeated Canada 4-1 to reach the World Group quarter-finals for the first time in its history. Barkevious Mingo Seahawks Jersey . At quarterback, all agree that Andy Dalton has been a wonderful surprise, but to truly progress he has to play his best in the playoffs. The two losses in the wildcard rounds keep the evaluation on Dalton open -- just like it did for Peyton Manning many years ago and Matt Ryan until last year.TORONTO - The Genie Army came together again for her much-anticipated 2014 French Open semifinal match Thursday morning. Overnight data from BBM Canada confirms that Canadian star Eugenie Bouchards second consecutive trip to a Grand Slam semifinals drew an average audience of 536,000 viewers to TSN (286,000) and RDS (250,000). Thursdays French Open coverage is the most-watched non-finals French Open broadcast ever on TSN and RDS and more than tripled last years womens semifinals audience. Overall,, more than 1.dddddddddddd5 million unique viewers watched Bouchards match against Maria Sharapova on TSN and RDS. TSNs live coverage of the 2014 French Open continues with the womens final featuring Sharapova vs. Simona Halep, airing live on Saturday at 9am et/6am pt on TSN, TSN GO and TSN.ca. Coverage concludes with the mens final as No. 1-seed and defending champion Rafael Nadal takes on No. 2-seed Novak Djokovic, airing live on Sunday at 9 am et/6am pt on TSN, TSN GO and TSN.ca. Cheap Chargers Hoodies Cheap Browns Hoodies Cheap Texans Hoodies Cheap Ravens Hoodies Cheap Panthers Hoodies Cheap Jets Hoodies Cheap Titans Hoodies Cheap Chiefs Hoodies Cheap Bills Hoodies Cheap Colts Hoodies Cheap Cardinals Hoodies Cheap Buccaneers Hoodies Cheap Rams Hoodies Cheap Jaguars Hoodies Cheap Falcons Hoodies Cheap Bengals Hoodies ' ' '

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